#Using tams analyzer software#
#Using tams analyzer professional#

Market share implied by the Serviceable Obtainable Market and as a proxy for the short term upside potential of your business.

In that context SAM acts as a good sanity check to assess the likelihood of achieving the Therefore your SOM needs to be a reasonable fractionДЇor the investor the ability to reach your SOM means that he will not lose his shirt. Your SAM and the strength of your competition: chances are that you are not going to take 50% market share within 6 months.

your marketing plan and the identified distribution channels: you have a clear plan to reach a large portion of your target customers.

your product: people will want to buy your goods.

To be realistic your SOM needs to factor in: That you will never capture a large part of the global market.ДЄs an investor I expect you to have a realistic objective and I will judge you on your ability to deliver that objective. The Serviceable Obtainable Market is your short term target and therefore the one that matters the most: if you cannot succeed on a fraction of the local market chances are The SOM and SAM help de-risking the investment while the TAM enables to assess the upside potential. Minimum possible of capital if the start-up has a market) and investing in opportunities which offer substantial upside potential (i.e. You need to deliver a target return to your own investors which implies both de-risking the investment early (i.e. TAM SAM SOM, when do they matter and why?

Ok, now let's look at why and when they matter. Most likely you will attract fast food aficionados living or working close to your restaurants andДЄ fraction of the people located further away that are willing to give your chain a try for the sake of fast food diversity. So realistically you can hope to capture only a fraction of your SAM. Now you are probably not the only fast food in town. In other words if you were the only fast food in town you would generate That is your Serviceable Available Market: the demand for you type of products within your reach. Revenues generated by fast food restaurants in other cities having similar demographics. You are starting your restaurant chain in two cities where the demand for fast food can be estimated based on: the population, their food habits, and the Had no competition you would generate TAM as revenues. Potentially, if you were present in every country and Your TAM would be the worldwide fast food restaurant market. Let's say you are starting a fast food chain. Still confused about TAM SAM SOM? Let's take an example.

SOM or Serviceable Obtainable Market is the portion of SAM that you can capture.

SAM or Serviceable Available Market is the segment of the TAM targeted by your products and services which is within your geographical reach.

TAM or Total Available Market is the total market demand for a product or service.

TAM, SAM and SOM are acronyms that represents different subsets of a market. To learn more about my qualitative data analysis consulting experience, you can read this interviewВ published in the ATLAS.ti blog and newsletter.When doing their market analysis start-ups often refer to TAM, SAM, and SOM but what do these acronyms mean and why are they useful to investors when assessing an investment opportunity?

#Using tams analyzer professional#

To see my resume, work samples, and recommendations throughout my professional and academic career, see my profile on LinkedIn. I have a basic understanding of quantitative methods as well (using SPSS and Excel), and am interested in mixed, comparative, and fuzzy set logic research approaches.

#Using tams analyzer software#

I am always eager to learn more about clientsвЂ™ research methods and subject-matters and I thrive on brainstorming creative ways to use the QDA software to get at the heart of fascinating research questions. While I am passionate about education, and enjoy working in health services research, I am interested in many different social science research topics and disciplines. I used ATLAS.ti for my own masterвЂ™s research on international comparative education policy вЂ“ conducting a semi-inductive content analysis of newspaper archives, expert interviews, evaluation reports, websites, and other artifacts on the origin of Teach For Australia. There I taught workshops and consulted one-on-one and with small teams on qualitative data analysis (QDA) using software programs such as ATLAS.ti,, and TAMS Analyzer.ДЄs a former journalist and public relations (PR) professional, I was drawn to qualitative research methods because of my background in interviewing and writing. In graduate school, for more than two years, I was a consultant at the Center for Social Science Computation and Research ( CSSCR). I hold two masterвЂ™s degrees from the University of Washington, a Master in Public Administration from the Evans School of Public Affairs, and a Master of Arts in International Studies from the Jackson School of International Studies.